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Myrtle Air Express decided to offer direct service from Cleveland to Myrtle Beach. Management must decide between a full-price service using the company's new fleet of jet aircraft and a discount service using smaller capacity commuter planes. It is clear that the best choice depends on the market reaction to the service Myrtle Air offers. Management developed estimates of the contribution to profit for each type of service based upon two possible levels of demand for service to Myrtle Beach: strong and weak. The following table shows the estimated quarterly profits (in thousands of dollars).

Demand for Service

Service ------Strong--- Weak
Full Price-- $960------ (-$490)
Discount--- $670--------$320

b. If nothing is known about the probabilities of the chance outcomes, what is the recom- mended decision using the optimistic, conservative, and minimax regret approaches?

c. Suppose that management of Myrtle Air Express believes that the probability of strong demand is 0.7 and the probability of weak demand is 0.3. Use the expected value approach to determine an optimal decision.

d. Suppose that the probability of strong demand is 0.8 and the probability of weak demand is 0.2. What is the optimal decision using the expected value approach?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9681822

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