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What is the product planning and development in scope of marketing?

Product planning and development in function of research:

A product is something that is given by a business to customers to satisfy their requirements. This has great importance into all other areas of marketing management. Here the success of marketing depends on the nature of the product given to the customers. And the product should be so designed and developed which it meets need of the customer.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9575804

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