What is the meaning of societal marketing conceptmeaning, Ask an Expert

Management Studies

What is the meaning of societal marketing concept?

Meaning:

Societal marketing concept is the idea which the organization must find out the needs, interests and wants of target markets and deliver the wanted satisfaction more efficiently and effectively than do competitors into a way which maintains or develops the consumer’s and society’s well being.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575859

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