What is the learned intermediary rule? explain the context, Ask an Expert

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1) What is the Learned Intermediary Rule? Explain the context in which it became law

2) On what legal grounds does the majority believe that the Learned Intermediary Rule does not apply where drugs are advertised directly to consumers? How does the dissent view this issue?

3) From a consumer perspective, what are the pros and cons of DTC advertising?

4) Who are the major stakeholders in the pharmaceutical direct-to-consumer scenario? Does this type of marketing create "the greatest happiness for the greatest number," in utilitarian terms? What might a deontological thinker say about DTC marketing?

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