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What is the information for each bullet in regards to southwest airlines?

Brief history

Route architecture

Fleet type(s) and size

Product

Cost structure

Fare structure

Distribution

Promotion

Target passenger segment(s)

Competition

Profit history

references and citations needed please. references to be used Air Transport World, Airline Business, the Wall Street Journal, Aviation Daily, New York Times and other major newspapers. ATW, Airline Business,

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