Illustrate out the following terms:
• Drop Caps.
• Baseline Grid.
What is the differentiation between tracking and kerning?
Illustrate out the four (4) factors which affect readability and illustrate out how each of them makes readability better.
Illustrate out the four (4) objectives why a company needs to set up design strategies?
State and give the definition of the two tools which professional marketers use to assess the potential of a concept?