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problem 1:

Illustrate out the following terms:

• Measure.

• Drop Caps.

• Baseline Grid.

• Widow.

• Ligature.

problem 2:

What is the differentiation between tracking and kerning?

problem 3:

Illustrate out the four (4) factors which affect readability and illustrate out how each of them makes readability better.

problem 4:

Illustrate out the four (4) objectives why a company needs to set up design strategies?

problem 5:

State and give the definition of the two tools which professional marketers use to assess the potential of a concept?

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