What is the difference between a product line and a product, Ask an Expert

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What is the difference between a product line and a product mix?

The difference between a product line and a product mix is that a product line is a group of products or services that have been classified together, can be used together, the same customers use, can be purchased in the same place, and have a price range that they fall within for consumers to purchase. The product mix is the type of products that are offered to consumers that come from or consists of all the product lines.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92231420

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