What is structural realignment marketing communications, Ask an Expert

Management Studies

What is Structural realignment

Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structural realignment (mergers and takeovers), which can result in consolidation. Clients themselves are fighting to generate superior value for their customers and to find new ways of establishing competitive advantage. Globalisation and development of partnerships, alliances and networks are all testimony to changing markets and expectations.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582901

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