What is strength of brand equity?

Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of which brand and when his evaluation is positive and the customer is willing to pay more for an exact brand one another same products. It is about the strength of brand equity. The brand equity considers to the value inherent in a well identified brand name. By the consumer prespective brand equity is the added value bewtowed upon the product.