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What is strategic control in MIVE?

Strategic control:

The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in vision of the countries fundamental data: its organization, strengths, institutions, market opportunities and weaknesses. This is recommended to compare the countries self evaluation marketing effectiveness rating review along with an analysis prepared through an objective third party.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9576928

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