Q1. What is relationship marketing? Discuss the merits of relationship marketing.

Q2. What is internal branding? Discuss the importance of internal branding for service companies.

Q3. What is the importance of marketing and what is the scope of marketing?

Q4. What are the marketing advantages of strong brands?

Q5. Describe the four steps of brand building.

Q6. From a brand equity perspective, consumers must find the price of a brand appropriate and reasonable. Identify a product that you have used and describe the reason for your choice of the product in comparison with prices of a similar product.

Q7. Target marketing is leading to marketing programs tailored to the needs and wants of local customer groups. Describe how a retailer has tailored its marketing program to the needs of consumers in your neighborhood.

Q8. Briefly profile the American generations labeled as Baby Boomers, Generation X, Generation Y and Millenial.

Q9. In your own words, discuss the new capabilities of the new economy.

Q10. What are some of the common marketing options for the consumer market? Think of a product and discuss how you would mix and match the communication options for that product.