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What is Product Line Pricing?

Product Line Pricing:

Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the multiplication of the number of products sold through similar firm or under identical brand. Usually a firm has several product lines and within each product line there are frequently several products which are functional substitutes for each other and some which are functionally complementary.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9576671

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