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What is Penetration Pricing Strategy?

Penetration Pricing Strategy:

Penetration strategy comprises low prices into an order to capture a huge share of the market/right through the starting. This assumes the adoption of an intensive distribution system. The utilization of moss advertising to increases market receptivity particularly an adequate production capacity by the beginning.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9576667

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