You have been asked to write a report on service marketing. In your report, address the following:

* What is meant by service marketing?
* What are the four characteristics of services marketing?

* What are the changes that have occurred in the hospitality industry in the last five years?

* Suggest two strategies that would help improve services to the hospitality industry.

Submit your answers in a three- to four-page Microsoft Word document. 
Cite any sources you use using the APA format on a separate page.