What is meant by consumer expectations what are the factors, Ask an Expert

Management Studies

What is meant by consumer expectations? What are the factors that lead to consumer’s expectations? Are these expectations controllable or manageable by entrepreneurs? Explain this issue by taking 2 examples from your personal experiences as a customer

Is it difficult for entrepreneurs to use “standard” marketing techniques? Why so? What do you recommend ? Why? What is the difference between “sales promotion” and advertising, which one creates the greater benefit for an entrepreneur? How can an entrepreneurial firm benefit from the services of a public relations firm? Explain with examples.

What does a company have to consider in establishing a “credit policy” for its distributors/customers? Is establishing credit policy important in building the venture? Why?: Briefly explain “guerrilla” marketing and “influencer” marketing. Give some examples of your own of both these marketing techniques.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93120667

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