What is meant by a primacy versus recency effect when might, Ask an Expert

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What is meant by a primacy versus recency effect? When might an advertiser want to try and achieve each type of effect? Discuss the role an advertising slogan plays in the development of an advertising campaign as well as some of the factors that should be considered in developing an effective tagline. Find an example of a good tagline as well as one that does not communicate effectively

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Operation Management, Management Studies

Category:- Operation Management
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