What is maturity stage of product life cyclematurity stagea, Ask an Expert

Management Studies

What is Maturity Stage of Product Life Cycle?

Maturity Stage:

A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits stabilize or decline because of marketing outlays to some characteristics:

a. Sales continuing to grow, but at a very much decreased rate.

b. Prices beginning to fall in battles to retain market share. Profits begin to fall correspondingly.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576423

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