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Attempt all the problems.

problem1) Describe five different marketing philosophies under which business enterprises conduct their marketing activity.

problem2) What is international market segmentation? What are the different basses on which an international market is segmented?

problem3)

(a) Describe the factors effecting pricing decisions in international markets.

(b) describe the functions and significance of packaging.

problem4) Differentiate the following:

(a) Domestic and International Marketing Communications

(b) Advertisement and Publicity

problem5) prepare brief notes on:

(a) Barrier to International Marketing of Services

(b) International Marketing Research Process

(c) Advantages and Limitations of Secondary data

(d) Report Writing

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92979

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