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Management Studies

What is Geographical Segmentation?

Geographical Segmentation:

In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhoods or cities. Marketers can choose to separately into one or a few geographic areas or into all areas but pay attention to local varieties within geographic requirements separately. Several companies even subdivided main cities within smaller geographic areas.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576370

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