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Management Studies

What is economic utility of marketing?

Economic Utility of Marketing:

The extent to that, a product satisfied customer requirements and wants is called utility. The amount of satisfaction a customer derives through consuming the product. In market marketers can give four types of utility to their target customers as, Time Utility, Form Utility, Possession Utility and Place Utility.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575832

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