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What is Demographic Segmentation?

Demographic Segmentation:

This characteristic as like age, sex, income, marital status, occupation as well as education are most frequently used as the basis for market segmentation. These variables are most popular bases for segmenting consumer groups since consumer’s desires, meets, usage rate and preferences are highly related with demographic variables.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9576371

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