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What is Commercialization or Crash Introduction Strategy Development?

Commercialization or Crash Introduction:

A crash introduction is about full scale commercialization of a recent product as rapidly as possible. The resources required to move within target markets are instantly committed. In this manner competitors are specified little time to prepare their responses to the product. There a crash programme is most frequently selected while competitors can counter rapidly and maximum lead time is required to establish market position. A crash introduction tends to maximize other risks since substantial resources are committed rapidly.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576439

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