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  • What is Avon's strategy? Good to look at class notes and the text!
  • What should it be? The same? Something different?
  • How can you show that your solution makes sense?
  • Refer WSJ to identify the problem
  • Be specific. Companies in trouble do not appreciate vague ideas and superficial recommendations.

You must first understand the situation by reading articles in The Wall Street Journal and other publications.

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