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What is Apple's Segmentation strategy. Use the following questions to help focus your analysis.

  1. What market segmentation has Apple used?
  2. What segments have they identified? How?
  3. What effect has market segmentation had on product success?
  4. What does Apple's strategy suggest for other companies?
  5. Where are Apple stores located? Why?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92835330
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