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1. What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products? Provide exs?

2. Name and describe the types of buying decision behavior and describe a personal ex for each.

3. Name and describe the roles played by buying center participants in the business buying process.

4. In the airlines industry, air freight should provide important cash flow advantages. List and describe some of these advantages.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M958551

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