1. What is an industry?

(a) Industry is a group of diverse businesses under common owners.

(b) Industry is a group of firms whose products have same and similar attributes such that they compete for the same buyers.

(c) Industry is any business organization engaged in manufacturing activities.

(d) All business organizations excluding those in service sector are industry.

2. SWOT analysis is an evaluation of the organization's ________ strengths and weaknesses and its ________ opportunities and threats.

(a) external; internal

(b) internal; internal

(c) external; external

(d) internal; external

3. The goal of SWOT analysis is to ________ the organization's opportunities and strengths while ________ its threats and ________ its weaknesses.

(a) avoid; neutralizing; correcting

(b) exploit; neutralizing; correcting

(c) avoid; capitalizing; neutralizing

(d) exploit; avoiding; ignoring

4. Which of the following does stand for in the BCG Matrix?

(a) Boom

(b) Balance

(c) Bankruptcy

(d) Boston

5. Which of the following competitive position of a firm is not as per ADL Matrix?

(a) Dominant

(b) Favourable

(c) Difficult

(d) Tenable