What is a companyrsquos market identifying a companyrsquos, Ask an Expert

Management Studies

What is a company’s market? Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services—that is, ways of satisfying those needs. However, within a general market, marketing-oriented managers develop marketing mixes for specific target markets. Getting the firm to focus on specific target markets is vital. Please explain.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92185177

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