What impact does your family structure have on purchasing? Who is the FFO in your family? What might a marketing firm do to discover who the FFO is in a family? What strategies might be used to reach this person? Why is the role of the FFO changing over time?
Why can “mindless” decision making actually be more efficient than devoting a lot of thought to what we buy?
Give an example of the type of purchase that each of the three types of decision-making – cognitive, habitual, and affective - would most likely explain. Be sure to explain why the type of purchasing decision you selected explains your example.
Describe the difference between inertia and brand loyalty.