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I was given this exercise:

There is a product of KFC for children that is low selling rate. To stimulate the sale, manager set a promotion plan that whenever customer orders that product, they will be awarded a toy (of course for the child).

What I have to do is plan an action plan for this (determine the cost, how profit it will be, how many customers to achieve that...something like this since I'm in Marketing course). It should be in a table.

The numbers are not need to be exactly real, but need to be reasonable and the whole plan is DOABLE.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M9349640

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