(Answered) What factors affected the behaviours of best buys customers

Management Studies

What factors affected the behaviours of Best Buy's customers? What examples of the five-stage model of consumer decision-making suggested by Kotler and Keller (2012) can you find in the case?

What were the response of consumers and competitors to Best Buy's angel and devil classifications and its customer-centricity approach?

If you worked for a Best Buy competitor, would you suggest this marketing approach for your organization?

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Business Management, Management Studies

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