The Relationship Between Ethical Issues and Marketing

Hi, I need some assistance developing responses to the following problems:

1. What ethical issues should be considered when planning marketing strategies? What is an ex of a real organization that used marketing strategies which caused ethical problems. What are the causes of the problems? What could have been done to avoid them?

2. Marketing is an inherently dyadic process with both buyer and sellers. Do buyers and sellers have equivalent ethical responsibilities? In other words, is it acceptable for customers to exaggerate, cheat, and lie? describe how most organizations respond to customers who may not behave ethically.

3. What is an ethical or legal business issue that was related to marketing and occurred in the last decade. Describe the issue and the discussion surrounding the issue. How has the issue affected the field of marketing?