What does ritzer mean by starbuckization? why could, Ask an Expert

Management Studies

What does Ritzer mean by Starbuckization? Why could Starbuckization seem more reliable with a postmodern theoretical viewpoint than a modern theoretical perspective? Why does Ritzer right that Starbuckization is in fact another form of McDonaldization (and therefore just an extension of modern society's rationalization process)?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9313551

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