1. prepare two exs each of the given inputs to Marketing Information System:
Primary External Data
Secondary External Data
Why are multiple sources of data needed
2. What does it mean to "cross validate" or "triangulate" results from marketing research? Why is this required in qualitative research?
prepare two suitable exs of biases which might exist in some form of marketing research: test markets, interviews, focus groups, observation, surveys, etc.
3. prepare five "trends" going on in society or world today and tell how you might market product or service to capitalize on one of these trends