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problem 1: What do you understand by Marketing Strategy? Describe with reference to Product Life Cycle?

problem 2: What do you mean by channels of distribution? Describe its significance in marketing.

problem 3: How is inventory planning for independent demand items different from that for dependant Demand Items?

problem 4: What are the different phases in product life cycle and why is significant to know about them for a marketing manager?

problem 5: Describe the main objectives and significance of Material Management?

problem 6: What is meant by the term Inventory? What is the need for inventory control at various phases of production? What are the different costs included in maintaining inventory?

problem 7:

a) How is Marketing different from Selling?
b) What are the preceding activities involved previous to marketing products?

Marketing Management, Management Studies

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