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Answer the following problems.

problem 1) Briefly describe about international marketing. Describe the reasons and motivations underlying international trade and international business.

problem 2) What do you understand by letter of credit (LOC)? Describe the different types of Letter of Credit used in international marketing.

problem 3) Describe the meaning of International Product life Cycle. Describe the various strategies adopted during different stages of international product life cycle.

problem 4) describe in detail about advertising. Describe the elements used in formulation of international advertising strategy.

problem 5) Describe the basic modes of entry in international marketing. Describe the nature of international marketing.

problem 6) Briefly describe pricing. Describe the process for determining price of product for marketing them internationally.

problem 7) Describe the financial and economic environment of international marketing.

problem 8) Describe the procedure of conducting international market research.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96181

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