Attempt all the given problems.

problem 1: Differentiate between the given terms:

a) Publicity and Advertising.
b) Primary Middlemen and Ancillary Middlemen.
c) Market Skimming and Market Penetration Prices.
d) Market testing and Product Testing.

problem 2: What do you mean by the term product diversification? How would you plan diversification for the firm? describe with appropriate illustrations.

problem 3: What would be the most appropriate channel of distributions for the given product? Give reasons to support your answer.

a) Newspaper.
b) Refrigerator.
c) Bathing Soap.
d) Scooters.

problem 4: What do you mean by the term Product Life Cycle (PLC)? ‘Marketing mix is to be changed throughout different phases of PLC. Illustrate this statement with appropriate illustration.

problem 5: What do you mean by the term marketing environment? Describe its role and significance in formulating policies and strategies of marketing.