problem 1)a) Differentiate between Marketing and Selling.
b) State different functions of Marketing.
problem 2) What is Marketing Environment? Describe it with reference to –
problem 3) What do you mean by the term – target marketing and positioning? Describe with appropriate exs.
problem 4) Define Marketing-mix. Describe various elements of marketing-mix in detail.
problem 5) As a Marketing manager which factor will you consider to develop a marketing plan for a company planning to launch a new brand of cosmetics. Make essential assumptions.
problem 6) What is Marketing organisation? Describe product and functional marketing organisations with exs.
problem 7) prepare brief notes on:
a) Marketing control
b) Segmentation strategies
c) Consumer buying decision process.