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problem 1)a) Differentiate between Marketing and Selling.

b) State different functions of Marketing.

problem 2) What is Marketing Environment? Describe it with reference to –

a) Macro-environment

b) Micro-environment.

problem 3) What do you mean by the term – target marketing and positioning? Describe with appropriate exs.

problem 4) Define Marketing-mix. Describe various elements of marketing-mix in detail.

problem 5) As a Marketing manager which factor will you consider to develop a marketing plan for a company planning to launch a new brand of cosmetics. Make essential assumptions.

problem 6) What is Marketing organisation? Describe product and functional marketing organisations with exs.

problem 7) prepare brief notes on:

a) Marketing control

b) Segmentation strategies

c) Consumer buying decision process.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96796

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