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problem 1: What do you mean by the term measurement? Why do we require measuring the attitudes empirically? Illustrate the intellectual and practical advantages of the attitude measurement?

problem 2: Describe the main barriers to accurate attitude measurement?

problem 3: What are the main scales of the measurement?

problem 4: Illustrate the differences between a nominal and an ordinal scale.

problem 5: What do you mean by the term comparative rating scale?

problem 6: What are the benefits and drawbacks of paired comparison scaling?

problem 7: describe the Q-Sort methodology.

problem 8: What do you mean by the term semantic differential scale? For what purposes is this scale employed?

problem 9: describe the term Likert scale.

problem 10: What are the main decisions comprised in constructing an itemized rating scale?

problem 11: describe any two methods for scale construction. As well point out advantages and drawbacks for each method.

problem 12: prepare a short note on the Multidimensional scaling.

Business Management, Management Studies

  • Category:- Business Management
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