problem 1: What do you mean by the term measurement? Why do we require measuring the attitudes empirically? Illustrate the intellectual and practical advantages of the attitude measurement?
problem 2: Describe the main barriers to accurate attitude measurement?
problem 3: What are the main scales of the measurement?
problem 4: Illustrate the differences between a nominal and an ordinal scale.
problem 5: What do you mean by the term comparative rating scale?
problem 6: What are the benefits and drawbacks of paired comparison scaling?
problem 7: describe the Q-Sort methodology.
problem 8: What do you mean by the term semantic differential scale? For what purposes is this scale employed?
problem 9: describe the term Likert scale.
problem 10: What are the main decisions comprised in constructing an itemized rating scale?
problem 11: describe any two methods for scale construction. As well point out advantages and drawbacks for each method.
problem 12: prepare a short note on the Multidimensional scaling.