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problem 1: prepare short note on the given terms:

a) Total quality management.
b) Just in time manufacturing.
c) KANBAN.

problem 2:

a) What do you mean by the term lean manufacturing? Describe the term KAIZEN in detail.
b) Describe the ISO 9000 Quality Management Systems.

problem 3: Describe the following:

a) Total productive maintenance.
b) Benchmarking.

problem 4: prepare brief note on the given terms:

a) Quality performance.
b) Cost of quality.

problem 5:

a) Describe buyer or consumer behavior.
b) What are the main factors affecting consumer’s buying decision process?

problem 6: What do you mean by product life cycle? Describe the different phases of product lifecycle.

problem 7: What do you mean by the term product differentiation? What are the tools for product differentiation?

problem 8:

a) Define the term market research.
b) Describe the popular methods for data collection. 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93156

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