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1) What do you mean by strategic planning? Describe the Boston consulting group matrix method of resource allocation.

2) Describe the influence of following factors on consumer behaviour.

(a) Cultural factors

(b) Social factors

3)(a) Describe any five-product differentiation strategies

(b) Describe the stages in consumer adoption process of a product

4)(a) Describe briefly the functions performed by the sales people

b) Describe any two methods to estimate the effectiveness of a marketing plan.

5) A company has invested Rs. 10, 00,000 to start a business. Expected annual sales volume is 10,000. The total fixed cost is Rs.1,00,000 and the variable cost is Rs.20 per unit.

a) What must be the selling price, if company wants a return of 20% on cost price?

b) What must be the selling price, if the company wants a return of 20% on investment?

6)(a) Why does a company use intermediaries? What are the roles performed by these intermediaries?

b) Describe the critical decisions involved in the design of physical distribution system.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M99651

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