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Q1. Describe the basic difference between the marketing research and MIS?

Q2. Describe the usefulness of marketing research in understanding competitors and customers?

Q3. It is for all time better to hire a professional marketing research firm instead of engaging one’s own staff for this purpose. Comment on it.

Q4. Differentiate between ad-ho research and continuous research?

Q5. Describe types of continuous research methods which are adopted by companies?

Q6. For what kind of data can the given prove to be helpful:

a) Consumer panels
b) Retail audits

Q7. Is continuous research good than the ad-hoc research?

Q8. What do you mean by research proposal? Describe the contents of a research proposal? Describe the necessary features of an efficient research proposal?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M913243

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