1) Does marketing orientation impact business performance? Describe in detail.

2) Effectiveness in serving customer is paramount for survival of the business. Justify the statement.

3) prepare down the difference between efficiency and effectiveness in terms of serving the requirements of the customer?

4) describe the limitations of the marketing concept? Do you agree with these limitations? describe in detail.

5) Coordination between marketing department and other departments of the organization is important for implementing marketing concept. Describe.

6) What do you mean by marketing myopia?

7) How does marketer’s commitment affect his ability to serve customers?

8) What barriers may a marketing manager face when trying to convince other people within the organization that they must adopt marketing concept?

9) What is the difference between marketing research and MIS?

10) describe the usefulness of marketing research in understanding customers and competitors?