Q1. What do you mean by sales Promotion? describe what would you like to undertake for the Trade Sales Promotion?
Q2. What do you mean by Market-Segmentation? Describe the foundation of Market Segmentation for the given products:
a) Mobile Phone
Q3. What do you mean by Marketing-Mix? Describe its main constituents? Are the 4P’s are enough elements of a Marketing-Mix? If not, then what are the limitations?
Q4. What do you mean by the term Consumer-Behavior? Describe the factors which influence Consumer Behavior.
Q5. prepare detail notes on any two.
a) Services Marketing Mix.
b) Objectives of Marketing Research.
c) Attributes of a good brand name.
d) Functions of Channel intermediaries.