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1) prepare down the difference between probability and nonprobability sampling methods? Under what circumstances must each of these methods be used?

2) describe different survey methods, illustrating the advantages and disadvantages of each?

3) describe the impact of different economic forces on a company?

4) How do changes in socio-cultural forces affect businesses? Do some industries get affected more easily than others due to changes in socio-cultural factors?

5) describe few prominent changes in different demographic segments which have affected businesses globally?

6) Describe the regulatory framework for businesses in developing countries? How do these regulations affect multinational companies which are doing business in developing countries?

7) What do you mean by country analysis? What is the objective of conducting such analysis?

8) describe different stages in the consumer decision making process?

9) What do you mean by choice criteria? How does a consumer prepare selection criteria for evaluating alternatives? Dscribe each criteria in detail, with appropriate exs.

10) Describe the influence of internal factors on consumer decision making process?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M910421

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