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1) What do you mean by MIS? prepare down various techniques of MIS.

2) What is data collection? prepare different methods of data collection.

3) What do you mean by conjoint analysis? How does it help in marketing research?

4) What do you mean by market segmentation? On what basis a market is segmented?

5) What do you mean by factor analysis? How does it help in interpretation of results?

6) What do you understand by copy testing? prepare down the methods for testing the ad copy.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M910080

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