Q1. prepare detail notes on the given terms:
a) Direct Marketing.
b) Psychographic segmentation.
c) Consumer Market and Industrial Market-differences.
d) Psychological Pricing with an illustration.
e) Societal Marketing Concept.
f) Samples as a tool of sales promotion.
g) Product positioning concept.
g) Brand rejuvenation meaning.
Q2. Describe the term Market and Marketing?
Q3. Marketing starts and ends with the consumer. Describe.
Q4. What do you mean by Company’s Marketing Environment?
Q5. Describe the components of it with a suitable diagram.