What Do You Mean by Change Vision?

Larry Salandro knew his company needed to make major changes. He had been CEO for just six weeks and already it was clear that Valve-Tech, Inc. (VTI) was headed downhill fast. VTI is an old and proud company. For many years it was the market leader in the production of pipe valves for the oil industry. However, in recent years the company’s grip on its market has begun to slip. Foreign competition, particularly from Indonesia and India, is steadily eating away at VTI’s market base. Salandro knows his company needs to improve productivity and quality. Salandro’s roommate in his old college days is now a quality consultant who has agreed to help out. The consultant has just told Salandro that he needs to develop a compelling change vision for his company. “What do you mean by change vision?” asked the CEO.

Discussion Questions

1. Put yourself in the consultant’s place in this case. How would you answer Salandro’s question about the change vision?

2. Consider Salandro’s task. Discuss various options for a compelling change vision and select the best option or combination of options.

Please answer all of the questions, if you can not answer all of the questions do not reply.