What do the advertising objective(s) seem to be (informative, persuasive, reminder)? p.444

Discuss the message execution (slice of life, lifestyle, fantasy, mood/image, musical, personality, technical expertise, scientific evidence, testimonial/endorsement)

Identify and describe at least two media types (TV, newspapers, internet, direct mail, magazine, radio, outdoor) and the specific vehicle(s) used for each media type. 

List and describe the sales promotion tool(s) used for the product/service
(coupons, rebates, contests, discounts, limited time offers, incentives) 

Describe a public relations tool used (press release, sponsorship, event, website) and its goal or purpose (i.e. promoting products, people, ideas, places, organizations?)

Does the company use more of a push strategy (producer relies on resellers to market to consumers) or a pull strategy (producer markets directly to consumers)?  Explain.