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What different strategies might emerge as to how to build, measure, and manage brand equity in the coming years?
Marketing Management, Management Studies
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Question: Final Marketing Plan Make at least four marketing mix recommendations for implementation during the next year. Include a rationale for the recommendations, as well as operational details. Develop a plan for mea ...
Questions: 1. What variables need to be considered while developing a list of potential countries? 2. Which market entry strategy you would suggest most suitable to enter into the global market? 3. Discuss at least thre ...
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Question: My company is foot locker company. One page or page and half it is cool 1. Your name 2. Names of 1 - 2 peers you plan to work with on the case study 3. First choice for company to study. (see list below) Descri ...
MARKETING LEADERSHIP AND PLANNING TASKS Scenario: Improving customer experience to enhance market leadership Most organisations are experiencing increased competition in today's global market, as products and services ar ...
Question: In today's digital economy, organizations increasingly need to consider competition on a global scale. At the same time, sales and marketing teams understanding that they need to think about their customers on ...
Question: Activity 1: Watch Coca-Cola Hello Happiness Then consider the following: 1. Is it socially responsible marketing? Environmentally responsible marketing? 2. What are the pros and cons? 3. What it the intent? Doe ...
Assignment - MARKETING ESSENTIALS Learning Outcomes - Explain the role of marketing and how it interrelates with other functional units of an organisation. Compare ways in which organisations use elements of the marketin ...
Marketing Management Assignment - This assignment deals with the defining marketing, concepts involved with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to enable t ...
INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...
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