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What could JetBlue have done to prevent the Valentine's Day disaster in terms of information systems and management decisions?
Marketing Management, Management Studies
Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...
ASSESSMENT 1 - PROJECT This assessment consists of 3 parts, Part A, B and C. Part A: You are required to choose a product or service; research the existing market environment; and develop a marketing strategy for your ch ...
Question: Case Analysis: The cases provide an opportunity to examine concepts in greater detail and develop problem solving and decision making skills. Students are expected to read and analyze each case, develop and sub ...
Question: Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be ...
Assignment - Context: You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of this module. Explain why ...
Creating Media Tools: On your own, craft a press release to bring to life your assigned story idea. The press release should be at least 2 pages following the provided press release format. Then chose a target reporter f ...
Question: Researching Netflix, you will research the various elements of the marketing plan as it relates to this company. You will provide a comprehensive discussion of the products and/or services provided by your orga ...
Question: Why is working capital management important? Some discussion driving points: - What is the equation for NWC? - What are the components that working capital is made up of? - Do you need more working capital as y ...
ASSIGNMENT INSTRUCTIONS Essay: Identify the factors that impact on the viability of international markets and can therefore limit or compromise market potential. Keep the discussion generic, don't select specific markets ...
Assessment Description This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase ...
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